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WHAT IS DISCOVER WEEKLY?
Every Monday Spotify delivers 75 million unique mixtapes to music lovers all over the world, we call these mixtapes Discover Weekly. As a Spotify user you get a playlist based on your own listening as well as what others are playlisting and listening to around you that you might also like. By combining clever algorithms with human curation we manage to do personalization at scale and with a quality we’ve never done before. In this blog post we will go behind the scenes and tell you the thinking around and learnings gained when developing Discover Weekly.
HOW IT ALL STARTED
Back in 2011, we wanted to give users a Christmas gift. Led by our marketing team, that idea turned into Year in Music (YiM), which included a recap of your listening for the year. In 2014 we expanded Year in Music to also include a playlist of new-to-you music called “Play it Forward.”
Every Monday Spotify delivers 75 million unique mixtapes to music lovers all over the world, we call these mixtapes Discover Weekly. As a Spotify user you get a playlist based on your own listening as well as what others are playlisting and listening to around you that you might also like. By combining clever algorithms with human curation we manage to do personalization at scale and with a quality we’ve never done before. In this blog post we will go behind the scenes and tell you the thinking around and learnings gained when developing Discover Weekly.
HOW IT ALL STARTED
Back in 2011, we wanted to give users a Christmas gift. Led by our marketing team, that idea turned into Year in Music (YiM), which included a recap of your listening for the year. In 2014 we expanded Year in Music to also include a playlist of new-to-you music called “Play it Forward.”
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Scroll down to find your Discover Weekly playlist, and tap to open. If you're using the free version of Spotify, you'll need to tap Home, then Made for You to find your Discover Weekly playlist. If you're a Spotify Premium subscriber, all you need to do now is: Toggle the Download button if you'd like to download the entire Discover Weekly playlist. Get Spotify Discover Weekly emailed. Contribute to tthustla/luigispotify development by creating an account on GitHub.
Every Monday Spotify delivers 75 million unique mixtapes to music lovers all over the world, we call these mixtapes Discover Weekly. As a Spotify user you get a playlist based on your own listening as well as what others are playlisting and listening to around you that you might also like. How to get music on Spotify Discover Weekly. Each Spotify user receives their own unique Discover Weekly playlist every Monday morning. This playlist is based entirely on that specific user's music tastes, and is not put together by Spotify’s editorial staff, but instead by a clever algorithm which analyses individual listening habits and spits out similar songs that a certain user may not.
The team at Spotify who built “Play It Forward” also maintained Spotify’s Discover page. Over the years, this feature was placed several layers deep inside the product. We were confident in the engineering behind it and its ability to serve up great discoveries, but finding new music through Discover required a fair amount of user time and attention… if they could even find it at all.
Innovation tends to happen when different ideas and people collide. By smashing the “Play it Forward” playlist concept from YiM with the old Discover feature, the first version of Discover Weekly was born. BOOM!
GOING FROM IDEA TO SOMETHING CONSUMERS WANT
The team’s first iterations experimented mostly with playlist length, frequency, and the format itself. Playlists are Spotify’s “native unit” so the team felt respecting its simplicity and “humanness” would help make discovery more approachable. They eventually decided two hours was a good length, long enough to have the potential of an immersive listening experience. Having fewer songs made the ones we chose feel more special! The team settled on a weekly update for the same reason.
GOING FROM IDEA TO SOMETHING CONSUMERS WANT
The team’s first iterations experimented mostly with playlist length, frequency, and the format itself. Playlists are Spotify’s “native unit” so the team felt respecting its simplicity and “humanness” would help make discovery more approachable. They eventually decided two hours was a good length, long enough to have the potential of an immersive listening experience. Having fewer songs made the ones we chose feel more special! The team settled on a weekly update for the same reason.
There was also a lot to do in selecting and filtering content, with plenty of bugs and tracks that seemed almost comically misplaced in the beginning. Some happy accidents happened too; a bug that occasionally let semi-familiar content through ended up staying in, since it turns out having one or two things you recognize seems to build trust in the playlist. After a few weeks of iterations on quality and methodology, the team felt confident enough to roll out to employees (and wow did we love it).
“It’s as if my secret music twin put it together. Everything in it is good.”
— feedback from employee test
— feedback from employee test
We are well aware that we shouldn’t rely too heavily on what Spotify employees think. Most Spotify employees are superusers and extreme music fans and as such, we are not a good proxy for Spotify users in general, so a small user test followed. One of the brilliant things the team did was to put a link to a Google form in the playlist description to help understand how it was perceived. Over 1500 listeners responded. WOW! The survey helped to confirm that Discover Weekly was a mixtape… a great one. Thanks to a control group with a “default” playlist image they could clearly see the large impact the personalized image had. The overall response from the test was off the charts, and we proceeded towards full roll out.
“Yes! @Spotify your Discover Weekly playlist is on point and I love it! Excellent work! I’m finding tons of new wonderful music”
— Tweet from user after test phase
— Tweet from user after test phase
WHAT WE LEARNED
- Reusing a format people already know, in the simplest way possible way, can help your idea reach a large audience quickly.
- Quality over quantity is very attractive in a world of information overflow.
- Weekly refreshes of content is a good path to habit formation.
- A personal image can help create a sense of ownership, and draw more people into the experience.
- Our underlying personalization technology is in a better shape than ever, but it was hidden several layers into the experience.
- Involving marketing, design and other functions early on is crucial for success.
- Letting tweets and survey replies inform the marketing message works very well.
TWEAKING IT? YOU BET!
- We can learn from Discover Weekly to improve all personalization at Spotify.
- We want to make it clearer who owns each discovery weekly playlist to simplify sharing.
- We want to give users the possibility to provide feedback.
THANKS FOR READING!
Download wav to mp3 converter for mac. /Sofie Lindblom in collaboration with Matt Ogle
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She dresses with an effortless cool, she knows the best hidden taco joints, and her music taste is always on point. She’s the friend who introduced to that new artist you’re streaming on repeat and brought you to the random concert that, in a nutshell, changed your life.
We’re here to tell you: You can be that cool friend. Whether you’re looking for your next favorite artist or for something a little outside your musical comfort zone, discovery awaits via scrolling and clicking. From personalized playlists to just-for-you radio, Spotify has your back.
Bookmark this immediately. Here are four ways to discover new music on Spotify.
1. Spotify Radio Playlists
If you like the ease of someone else choosing songs for you, you should try Spotify Radio
What it is: Choose a song, artist, or playlist, and we’ll play hours of similar music that matches what you like. For example, get going withDave Matthews Band’s “Crash into Me” and breeze right into a mix ofTom Petty,Dispatch, and DMB deep cuts that you might have forgotten.
How to do it: Follow a playlist to save it to your radio library, and further personalize it by liking or disliking tracks. On desktop, head over to Radio and click CREATE NEW STATION. Enter a track, artist, or playlist and Spotify will create a station based on that music. Hit FOLLOW to save the station in Your Library, under Stations. Unfollowing the station will remove it.
On the app, hit Radio, then New Station on the top right. Search for a track, artist, or playlist, and choose the song you’d like to start with. On the Station page, tap FOLLOW to save it to Your Library under Stations.
2. Discover Weekly
If you like music that’s totally new to you but would work perfectly with your current playlists, you should try Discover Weekly
What it is: Based on your listening history and that of fans with similar taste, the Discover Weekly playlist is like getting recommendations from the more in-the-know version of yourself. It’s so famous among users for how well it just gets you that this feature has a fair share of groupies. (Seriously. Just ask around.) Because of how well it pinpoints your taste in music, it feels like your Discover Weekly knows you better than your significant other. Better than your sister after 15 years of sharing a room. You get the gist.
Spotify Last Week Discover Weekly
https://nationalsite492.weebly.com/sandbox-app-for-mac.html. Discover Weekly is 30 new songs we think you’ll love, delivered every Monday. Remember that Discover Weekly refreshes every week, so make sure you save your favorites.
How to do it: On desktop or web player, you’ll find Discover Weekly in Your Library (Your Music on web player) under Playlists. On mobile, it’s in Home under Made for You for free users. For Premium subscribers, it’s in Your Library under Playlists, or in Browse under Discover.
The playlist is set to private by default, but you can set it to public, share it with friends, and follow other users’ Discover Weekly playlists. And those private sessions? They don’t influence your Discover Weekly, so your recommendations won’t get thrown off by a little out-of-character listening.
3. Daily Mix
If you like your music divided by genre, with a hint of discovery, you should try Daily Mix
What it is: Daily Mixes are personalized playlists based on the styles of music you listen to. Users can have up to six mixes, based on the variety and amount of your general listening history. So if you’re the kind of person who only listens to indie pop, you might have fewer mixes than your roommate, who wakes up to country, goes for Top 40 in the car and is also up to date on the punk rock scene. The mixes are fresh and familiar at the same time—a mix of new discoveries and tracks you already have on repeat and unbound, meaning it will load more songs instead of stopping.
How to do it: Liking a track (<3) will save it to your Songs collection, while disliking a track (X) means it won’t come up in your mix again. As your music tastes evolve, so do your mixes, so the more you listen, the better they get. It doesn’t refresh completely like Discover Weekly, but rather evolves gradually with your listening. Each mix updates with fresh songs within a day of when you last listened to it, so make sure to save the ones you love. Find your Daily Mix in Your Library if you’re using desktop (Your Music on web player). If you’re using mobile, look in Home under Made for You for free users, and in Your Library if you have Premium.
4. Release Radar
If you like keeping up with recently released music, you should try Release Radar. https://Thunderbird-Mail-For-Mac-Review-2018-281.peatix.com/.
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Spotify Discover Weekly Reset
What it is: Release Radar is a playlist of 30 songs is updated every Friday with music that has come out over the past few weeks, recommended just for you based on your listening patterns. It includes a mix of new music from the artists you listen to most, plus new singles we think you might like, so you never miss a new release. Maybe you’ve been listening toJustin Timberlake since your dorm room days, but didn’t consider yourself a true TN Kid until “Filthy” popped up in your Release Radar. Suddenly, you’ve got front-row tickets to his Man of the Woods tour.
How to do it: As with most playlists, the more you listen, the better it gets, and liking or disliking tracks will steer the playlist and help tailor future recommendations. Find your Release Radar in Browse when listening on desktop (Home on the web player), or in Home under Made for You on mobile.
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Spotify allows you to listen to completely new tunes or current favorites mixed with some discovery. And you can always look to our playlists like RapCaviar and ¡Viva Latino! to influence what you want to listen to, right now. Either way, Spotify offers easy ways to explore music. Pro tip: Remember everything refreshes, so always be sure to save your favorites.